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Any company likes to get free things. The desire for free items and free merchandise can be something that you can exploit and turn into a large marketing return on investment for you and your company. One of the things that companies spend a great deal of money on every year is office supplies, and if you could find a way to help your best customers offset some of those costs with promotional pens then you would be going a long way to making sure that those companies remain your best customers for a long time to come.
Many companies forget the value of a really good marketing campaign, and often neglect parts of a marketing campaign that would help keep existing customers. The job of a marketing department is to capture new business and to get the brand name of the company out for as many people to see as possible, but there can be a small portion of the budget set aside for promotional items that can help to keep existing customers and make sure that those existing customers offer referrals for new customers as well. When you consider this two-pronged positive effect of taking care of existing customers, it makes sense to invest part of your annual marketing budget into promotional items to keep your customers happy.
When you are looking at giving away promotional pens, you can use it as an annual event that your biggest customers will look forward to every year. Instead of spending money at the office supply store for pens, they can put in their order with you for free promotional pens and cut their office supply budget. Of course it is in your best interest to offer the best quality pens you can offer at a reasonable price, but remember that your customers were not planning on spending a great deal of money on pens anyway so the free ones you will supply will be more than adequate.
Offering promotional items such as promotional pens to existing customers may seem like a small act, but when you point out that you are saving them money on their annual office supply budget then it becomes a bit more important. The promotional pens will all have your company information on them, and that means that every employee at your customer’s location will know who your company is and they will appreciate the fact that you helped their company by supplying free promotional pens.
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